The radio star isn’t the only one who died a brutal death when video came along.

You can add overly wordy websites to that list, too. If you’re a business and you’re branding yourselves using too much boring text instead of visual storytelling, you should probably reconsider.

Check out some crazy facts from a variety of different culled sources which illustrate our point exactly:

1. Consumers process video 60,000 times faster than text.
2. Website visitors are 64 times more likely to make a purchase after watching a video instead of reading about it.
3. 80% of viewers will recall a video one month after initially seeing it.

But, wait, there’s more (our homage to every infomercial ever produced):

1. Videos get 1,200% more shares than text and images combined.
2. It’s been said that a one-minute video is equivalent to 1.8 million words.
3. Studies show that viewers retain 95% of a video’s message compared to 10% when reading text.

Here’s why using video on your business’ social media platforms matters:

1. 85% of all internet users in the United States watch online video content monthly on any of their devices.
2. 54% of consumers want to see more video content from a brand or business they support.
3. Facebook tallies 8 billion average daily video views, Snapchatters watch 10 billion videos a day, and 82% of Twitter users watch video content on Twitter.

And, the hits keep on coming. Check out these mind-blowing stats about why video is king:

1. The average user spends 88% more time on a website with video.
2. By 2019, video will account for 80% of global internet traffic and 85% in the U.S.
3. Video drives a 157% increase in organic traffic from search engine results.

So if you managed to read all 340 words of our blog post, CONGRATS! You’re one of the few consumers that still reads a text in its entirety. And this time, we hope it paid off.